Scott Pitts, Chief Marketing Officer
Scott Pitts is a recognized global talent with a rich background in marketing, licensing, business development, and sponsorship in the entertainment and sports industries. He brings a results-driven track record of providing expert analysis, strong leadership, and savvy counsel to his role as Chief Marketing Officer. His experience is highlighted by a personal dedication to fostering clear communication, increasing organizational efficiency, and empowering others to succeed.
Scott’s prior work has included developing innovative marketing promotions for major brands such as The Coca-Cola Company, Motorola, AT&T Wireless, Samsung Electronics, Sony Corporation, United States Army, and Anheuser-Busch.
His extensive sports, entertainment, and event experience encompasses five Olympic Games, four Olympic Torch Relays, three FIFA World Cups, three NBA Championships, Flash Concerts, Virtual Army Experience, and Pope Benedict XVI’s visit to Australia for World Youth Day, which resulted in $6M in retail sales in four days.
Most recently, Scott led the FIFA 2010 World Cup Official Event Store operated by Walmart. The first-of-its-kind for both FIFA and Walmart, the official store-in-store appeared in more than 950 stores in 15 countries and drove $25M in wholesale purchases.
Previous roles have included Global Event Merchandise Director for The Coca-Cola Company and Director of Strategic Alliances for Sony Pictures Entertainment. Formerly, the White House employed Scott as an Advance Director and Strategic Planner under the Clinton Administration.
Committed to public service, Scott’s important contributions to various community organizations such as the American Red Cross are a testament to his passion for effecting positive change. While attending Pepperdine University, Scott co-founded the Pepperdine Volunteer Center (PVC) to create a place on campus that would encourage volunteer work among the Pepperdine community and to advance the University’s visionary mission that "knowledge calls, ultimately, for a life of service.”
Step Forward Day, the cornerstone of PVC, was also created by Scott. A focus for the entire Pepperdine community, this day of service has grown to include more than 50 community organizations and involves 1,400 students, staff and faculty members as well as alumni chapters across the nation who collectively give 4200 hours of volunteer work in one day. He currently serves on the prestigious Waves of Service Advisory Council.
While at Pepperdine University, Scott’s passion for inspiring kids to get active and be healthy saw him initially pursuing a degree in Physical Education. Although he later transitioned into Marketing, Scott’s lasting enthusiasm for sports and helping children has continued to be a strong driver throughout his career. Scott has received two of the most prestigious awards in advertising and marketing: a CLIO and the Ad Age Awards.